How do we lift business through Summertime?

While Summer generally lifts moods and festivities, the holiday season and long weekends can be disruptive to business and revenue. So, how do we lift business through Summertime? Here are some marketing tips for boosting your Summer marketing… 

Seasonal Marketing

With a change in season comes the change in business, customers and sales come in ebbs and flows throughout the year, and this is because needs are changing. Taking note of the season you're in means you can plan for these changes and make the most of the opportunities that arise from them. 

Think about your target customers and what's going on for them during this season that might influence their buying behaviour. Then, be proactive with timely offers that fill their seasonal needs. 

When should you start your Summer Marketing?

This is your friendly reminder that now is the time to start planning your summer marketing, as a general rule of thumb, the earlier, the better for any marketing implementation. 

Pay attention to past trends in customers during the summer period; what jobs are they booking, how much are they spending, and what's the lead time? Knowing these things in advance means you can start drawing customers in early, putting your name at the top of their minds.

The Key to Successful Summer Marketing 

Stand out from the crowd

Look for a point of difference from what your competitors are doing, I really encourage you to think outside the box. Remember to focus your efforts in drilling down your key selling point, is it customer service, price, or quality? 

Right platforms

When looking at your target customers, consider where they will be and how they will consume media during summer. Base your summer marketing efforts on where you will find your customers to get the best ROI. 

Prioritise customer experience

Going the extra mile to make your customers feel valued at a busy and often stressful time of the year can go a long way. Not only can you benefit from their loyalty, but also from their positive word of mouth. Personalised, quality, and prompt service often mean a happy customer.

Despite this season being slower, it is the perfect opportunity to ensure your other areas of marketing are up to scratch, too. Does your website need any upgrades? Is it time to update your branding or photography? Plan and collect content for social media for the months ahead. 

Whether it's promos, community engagement, or a branding refresh, you can really leave your mark on your audience with your summer marketing when others are dragging behind. 

Running out of time for your summer marketing? Talk to us, we can help you achieve your business goals this summer - Marketing@sidekit.nz


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