As life evolves, so does business. After almost two incredible years as a General Manager, four years as a Managing Director, and the arrival of my first child impending, I’m excited to announce that SideKit is shifting gears. I’ve made the decision to pivot SideKit from a marketing agency with a team of specialists to a Executive Business Partner (EBP) service - kicking off when I return from maternity leave in NZ Autumn 2025.

Both roles add value, but they’re different. An Executive Business Partner is your go-to for high-level strategy, decision-making, and helping to run the business. They’re your right hand when it comes to making big moves. An Executive Assistant, on the other hand, keeps everything organised and handles the daily grind, making sure you have the time and headspace to focus on leading.

In the end, it depends on what kind of support you need. If it’s strategic and long-term planning, an EBP might be your best bet. If you’re looking for someone to handle the details and make sure your schedule stays intact, an EA will keep things running smoothly.

Or maybe, it’s both!

Many businesses are feeling the heat right now; this month, we discuss how you can maximise your marketing impact without breaking the bank.

Before making a business investment you want to know whether you are likely to achieve the results that warrant the spend. Below, marketing consultants, SideKit share how you can ensure your marketing supports commercial viability with return on investment (ROI).

New year growth goals? Here’s the why and how on crafting a long-term growth strategy for lasting success in 2024 and beyond.

Are you currently working in or on your business and is this setting you up to achieve your business growth goals?

While Summer generally lifts moods and festivities, the holiday season and long weekends can be disruptive to business and revenue. So, how do we lift business through Summertime? Here are some marketing tips for boosting your Summer marketing.

Personal branding is all the rage at the moment, but what actually is it, and what's in it for business owners?

What is your recipe to marketing success? We share our secret recipe to getting the results you want from your marketing efforts.

You may have noticed SideKit’s brand refresh over the last few months! We wanted to share some detail around the reasoning behind the fresh new look... 

Been tossing up whether social media is right for your business? Georgia gives you a run down on the benefits of using social media as a tradie and some of our top tips to nail it. 

At SideKit we are pretty passionate about all things health and in 2023 we are taking steps to ensure that not only are we prioritising it, but, we live and breathe it in all we do.

We interviewed Georgia, our Client and Marketing Manager with a bunch of questions about working at SideKit and what she gets up to outside of work.

There's no denying our consumption habits have changed over the past few years. Fostering quality connections online is a great way for your business to stand out from all the noise.

Google Business is the perfect opportunity for greater visibility and being the first choice over your competitors. For the best results from your profile you will also need to optimise it, here are a few tips to get the most out of your Google Business profile.

Follow these key steps to start nailing your social media posting! Social media is a big scary place and can be pretty daunting, so our Marketing Assistant, Georgia has made a little checklist to help you start nailing your social media.

We have recently been reflecting on the SideKit brand, especially the value we bring to a team. It has made us more aware of business rituals and employee emotions associated with these. Showing employees they are valued at work is an increasingly common topic, with various wellbeing issues at work surfacing in the media. These highlight how employees who feel appreciated and valued at work are much more satisfied.