Working ON your business versus Working IN in it

Are you currently working in or on your business and is this setting you up to achieve your growth goals?

Hands up if you often find yourself buried in the day-to-day running of your business? Sometimes as an owner you have no option other than to get on with it yourself. However, we all know working in your business is a constant juggling act between delivering your services, conducting sales and marketing, hiring, training (you get the gist). They're essential to getting the job done and earning revenue, but can come at the cost of the bigger picture like working on your business. 

Things like: 

  • Goal setting 

  • Strategic planning 

  • Developing your systems and processes

We see the goal of a business owner being to build and take their business to the next level, ultimately expanding its value. These roles require you to recognise and then make use of opportunities that come your way, and while it can be a scary thing to hand over your pride and joy, you can really only navigate these opportunities when you're in the headspace of levelling up your business. 


The line between working in and on your business is certainly blurry but once you find the right solution for you and your business it can strike you with the perfect balance. Setting you up to expand your business into new opportunities and achieve your growth goals! 

So how can you be able to work on your business? Some questions to ask yourself:


Where can you lighten the load of working in the business? 

Is it hiring new staff, training others or delegating? This extra time can be spent strategising and looking for new avenues of growth. 

What processes could be improved? 

Are there areas that could be more efficient? Take a second to look over your business with a critical eye and find the areas that are letting you down right now. Is it time to outsource? 

What are your growth goals and how are you going to stand out from the noise? 


Don't know where to start? SideKit is your dedicated remote marketing manager, here to help lighten your marketing load. Book in for a free 20 minute intro call now!


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