Our brand refresh story
You may have noticed our brand refresh over the last few months! We wanted to share some detail around the reasoning behind the fresh new look...
Why the change?
We loved our old logo and look but we felt it was time to evolve the look to represent what SideKit has become over the past few years. Our original logo was created in 2021 when our founder Kit set up SideKit to be a one man show servicing a few select clients.
How did we know it was time for a brand refresh?
Fast forward to 2023, SideKit is now a company with a team of employees and trusted contractors. We wanted to show our bold, fun, and social side while also sticking true to our core values of being caring, connected, creative, honest and transparent, and putting life and health before business knowing it's good for business.
Our customers and market are always evolving, and we wanted to keep up with the fast pace of the industry. As for the brand refresh, we are sticking with our name and our messaging because it is a key part of who we are but we decided to introduce a new logo, brandmark, colours, fonts, and supporting graphics to level up our online presence! Representing the evolution of SideKit, allowing us to better connect our message and customers.
We aren’t the typical marketing agency and that means we don’t have a stock standard process or approach to the way we do things. We like to think we become a bigger part of your team, getting to know you, and ensuring we’re doing all we can to make your business stand out from the rest. And our branding needed to reflect that.
The SideKit you know and love is still very much here, we are now just more aligned with our people and the businesses we support today. As for the future of SideKit... we are continuing our partnership with businesses who prioritise customer care, quality results, trust, and who foster positive culture.
If you would like work with our team of caring, trusted professionals, we would love to chat. Forming strong and ongoing relationships with our partners is a priority for us, where we can get stuck into your customised strategy and marketing support to help your business stand out from the noise.
Flick us an email to Marketing@sidekit.nz and we can set up a 20 minute introductory call.