What is your recipe for marketing success?
When it comes to marketing, quick fix content might tick a box in your list, but does it have you meeting your long-term goals?
Recipe for disappointment: Random, reactive, and radio silence
Blasting out reactive or random marketing materials leaves you feeling bitterly disappointed – or that marketing does not work. With disappointment comes the radio (marketing) silences, which weakens your presence and diminishes any past, and perhaps future, marketing efforts.
Recipe for results: Purpose, proactive, and consistent
You’ve probably heard it before; consistency is key with marketing. It’s not just words, it sings through in the results we see time and time again across all of our client marketing. Consistency takes understanding your key messages, and marketing regularly and proactively with purpose.
Crème de la crème: Campaign mindset
We want to tell you our secret recipe, the campaign mindset. A long-term strategy based on turning a key message into multiple types of content across multiple channels to reach multiple customer touchpoints. Whether you are new in business or well-established, the campaign mindset is a fundamental marketing tool if you want to see consistent engagement from your target market. It is a proactive method, gaining greater reach - and most importantly results from your efforts.
Method:
Define your key goals, messages, and themes. For example, one residential new build plumbing project per month.
Break them into realistic timeframes for focus. For example, one topic per month.
Look closely at each theme, consider the different messages you want to share within that theme and the order of those messages. For example, a promotional offering, past residential project examples, client testimonials, or your master plumbers guarantee for residential projects.
Decide the call to action you want potential or repeat customers to take. For example, book a complimentary quote today or book your residential project by the end of this month to receive a chance to win 10% back.
Decide where you can share them. For example, web, email, Google ads, Facebook, Instagram, LinkedIn…
Decide how you and when you want to share it on each channel. For example, an email, Google and social media ads campaign directed to a dedicated landing page for residential new build projects on your website.
Pull all the material together into a CAMPAIGN ready and waiting for launch day!
There is method behind successful marketing recipes. Book a free intro call with SideKit to define your key ingredients today